The Pre-Press Team: Working with the customer
“If there’s one thing that separates our pre-press group from the competition, it’s our ability and eagerness to work directly with the customer to get the job done right,” says Bill Bason, manager of the Press Enterprise pre-press operations. “The traditional approach in commercial printing is to have a single sales rep as the customer’s point of contact. The problem with that is that it slows things down and often gives rise to miscommunication. We’d rather have that direct connection.”
The pre-press team steps in at the start of the sales process and specs are worked out by the customer service group. From there it’s a matter of making sure the customer’s specs are being met at every step in the process. Digital proofing, for example, means a customer can see a proof of his job as it will actually run on press, including accurate colors on the same stock as specified for the final job.
“When questions or concerns arise, we don’t hesitate to go the extra mile,” Bason says. “It’s not unusual for one of our people to camp out a customer location until a problem is solved to everyone’s satisfaction.”
The advent of computer-to-plate technology in early 2002 has simplified processes somewhat for the busy pre-press group. Time-consuming shooting and stripping steps have been eliminated, freeing up the department’s people to learn different aspects of the job and become more versatile team members.
“Pre-press is traditionally a collection of specialists,” says Bason “We’ve worked hard over the past few years to create a team of knowledgeable generalists - everyone on the team is capable of handling every pre-press job. That’s good news for customers.”
3185 Lackawanna Avenue, Bloomsburg, Pennsylvania 17815
Phone: 888.231.9767 or 570.387.1234 Fax 570.784.3057
Visit our web site at: www.enterpe.com